I embed with Series A–B hardware and deep tech teams as a Fractional CMO, building the strategy, running execution, and bridging the gap between engineering culture and market traction. I grew up in a power electronics company. I know how technical founders think, how complex products get positioned, and how to build marketing that actually works in B2B environments where the sale is long and the product is genuinely hard to explain.
Tailored marketing strategies for impactful growth.
Guiding and optimizing your marketing team.
I start by getting into your business, your market position, competitive landscape, current marketing efforts, and revenue targets. What's working, what isn't, and where the biggest gaps are.
I build a marketing strategy around your specific stage and goals, with a prioritized 90-day plan, clear KPIs, and a rationale for every decision so your team knows what we're doing and why.
I run the work managing campaigns, overseeing content, coordinating vendors, and keeping execution moving. You get the output of a senior marketing leader without the cost or commitment of a full-time hire.
Every month we review performance against targets, identify what to adjust, and refine the approach. Marketing strategy isn't set-and-forget, it should sharpen over time as we learn what resonates with your buyers.
I grew up inside a power electronics company, soldering boards, building products, learning how technical businesses grow. That background means I understand your engineers, your buyers, and the complexity of what you're selling in a way most marketers simply don't.
Every engagement starts with a real look at where your company is, what's working, what's broken, and what you actually need to grow. No playbooks copied from consumer brands. No advice that ignores how hardware companies go to market.
I track what matters, pipeline attribution, content performance, channel efficiency, and use that data to cut spend on what isn't working and double down on what is. You'll always know where your marketing budget is going and what it's producing.
I don't hand you a deck and disappear. I work inside your team, attending standups, writing copy, managing vendors, building the systems, so the strategy actually gets executed, not just planned.
We leverage the best tools and technologies to drive your business forward.
Contact me directly to discuss how we can transform your marketing approach and drive real results for your business.
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