B R A N D O N
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What I do

Fractional CMO services built for technical B2B companies

I embed with Series A–B hardware and deep tech teams as a Fractional CMO, building the strategy, running execution, and bridging the gap between engineering culture and market traction. I grew up in a power electronics company. I know how technical founders think, how complex products get positioned, and how to build marketing that actually works in B2B environments where the sale is long and the product is genuinely hard to explain.

Brandon Ridley

Fractional CMO & Marketing Strategist
Brandon Ridley Signature
Brandon Ridley
  • Strategic Insight

    Tailored marketing strategies for impactful growth.

  • Team Leadership

    Guiding and optimizing your marketing team.

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Shape

What I Do

Marketing services for companies building complex, technical products

Our Process

Our Proven Process for Strategic Growth

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Discovery & Audit

I start by getting into your business, your market position, competitive landscape, current marketing efforts, and revenue targets. What's working, what isn't, and where the biggest gaps are.

Strategy & Roadmap

I build a marketing strategy around your specific stage and goals, with a prioritized 90-day plan, clear KPIs, and a rationale for every decision so your team knows what we're doing and why.

Execution & Management

I run the work managing campaigns, overseeing content, coordinating vendors, and keeping execution moving. You get the output of a senior marketing leader without the cost or commitment of a full-time hire.

Review & Iteration

Every month we review performance against targets, identify what to adjust, and refine the approach. Marketing strategy isn't set-and-forget, it should sharpen over time as we learn what resonates with your buyers.

Shape

Why Choose Me

  • Engineering roots, marketing execution

    I grew up inside a power electronics company, soldering boards, building products, learning how technical businesses grow. That background means I understand your engineers, your buyers, and the complexity of what you're selling in a way most marketers simply don't.

  • Built for your stage, not a template

    Every engagement starts with a real look at where your company is, what's working, what's broken, and what you actually need to grow. No playbooks copied from consumer brands. No advice that ignores how hardware companies go to market.

  • Decisions grounded in data

    I track what matters, pipeline attribution, content performance, channel efficiency, and use that data to cut spend on what isn't working and double down on what is. You'll always know where your marketing budget is going and what it's producing.

  • Embedded, not advisory

    I don't hand you a deck and disappear. I work inside your team, attending standups, writing copy, managing vendors, building the systems, so the strategy actually gets executed, not just planned.

Our Expertise

Experts in Industry-Leading Platforms

We leverage the best tools and technologies to drive your business forward.

Imagine the Possibilities

Envision Your Success with Our Expertise

Ready to Elevate Your Marketing Strategy?

Contact me directly to discuss how we can transform your marketing approach and drive real results for your business.

Contact Me
  • 10
    +
    Years of Marketing Expertise
  • 100
    +
    Successful Strategies Implemented

Latest Blog

News & Updates

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Mastering Marketing: 5 Key Strategies for Business Growth

Discover essential marketing strategies that can drive growth and set your business apart in a competitive market. Learn how to leverage data, optimize your campaigns, and focus on customer experience to achieve remarkable results.

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Building a High-Performance Marketing Team: Tips from a Fractional CMO

Explore how to assemble and lead a high-performance marketing team that aligns with your company’s vision and goals. This post covers key tips on recruitment, team culture, and performance management to maximize your marketing efforts.

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The Future of Digital Marketing: Trends to Watch in 2024

Stay ahead of the curve with insights into the latest digital marketing trends that will shape 2024. From AI-driven marketing to evolving social media strategies, learn what to expect and how to prepare your business for the future.

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